Nikon was looking to boost sales of their D-5500 camera bundle in the club store space. Their existing package suffered from TMI (Too Much Information) so we boiled it down to the most important information and presented it in a much easier to digest layout.

Challenge when developing packaging for club stores is communicating a clear message from a distance so not only does the package itself need to be carefully considered but also the entire pallet layout including the base skirt. In the end we render the entire palled so the client gets a clear visual of how it will look on display.

• Packaging