Back in February of 2016 The Ohio Art Company decided to sell off Etch a Sketch, Doodle Sketch and the rest of their toy brands to focus on their metal lithography business. While the company which was founded back in 1908 was known primarily as a toy company for more than 55 years, Ohio Art has also been in the metal lithography business for over one hundred. Their decision to focus on continuing to build their reputation as one of the premier metal lithographers in North Americana required them to rebrand their image.

In addition to re-desiging their logo I also developed their corporate identity package, a comprehensive corporate branding style guide as well as their company apparel of which I sourced and managed production.